The young people prefer Pöttyös Túró Rudi, older people Nokia

The Brand Community Survey of B&P Braun & Partners and GfK Hungária reserched what kind of brands prefer the younger and the older age groups.

Overlaps increasingly occures between the brands aiming young people and older people. That means, both generations often use the same brand, although in a different ways, but they are an active member of the brand community. The Pöttyös Túró Rudi, Coca-Cola and Danone is not only popular among the young people, but elderly people also like them – reports Világgazdaság Online.