Fanta and Xbox collaboration brings color to gray everyday life

By: Trademagazin Date: 2025. 01. 23. 12:11

Fanta and Xbox announced their strategic partnership on January 20, bringing together the favorite brands of young gamers to bring color to the most gloomy time of the year. As part of the partnership, Hungarian fans can win limited edition, uniquely designed Xbox Series X consoles and controllers. The lucky ones can get the cool prizes in the iconic colors of the soft drink brand’s portfolio of favorite flavors available in Hungary (orange, raspberry, grape and lemon-bodavirág flavors), i.e. orange, red, purple and blue versions.

The symptoms of seasonal depression caused by the winter season are probably familiar to everyone. Cold weather, shorter days, sunlight and the lack of outdoor programs can make us feel bad. However, the collaboration between Fanta and Xbox draws people’s attention to the important role that good mood, company and playfulness can play in overcoming difficult times.

“In mid-January, many people experience depression, lack of motivation, and emotional-mental lows. At such times, people tend to isolate themselves and deprive themselves of activities that could replenish their stores of happiness hormones. However, playfulness helps to break away from the monotony of everyday life, releases creativity, and brings joy. In addition, laughter, quality time spent with loved ones, and shared experiences of success promote the production of oxytocin, which strengthens the sense of belonging and improves overall well-being,”