Dreher: a great creation – new light sources in pubs

A great creation deserves special lighting, so Dreher can be consumed from luminous jugs at the emphasized pubs – the brand’s new campaign was built on this concept. An image fim was also shot.The first experiences show that the initiative that is unique even on international level, won the audience’s pleasure; the beer lovers liked the campaign and in addition to brand building, the campaign also encourages consumption. The complete work was carried out by the Human Telex Advertising Agency in order to the Dreher Breweries.

A television spot was also made to the campaign of the brand by Picture Base.

Details of the television spot:

Commissioned by Dreher Breweries Ltd.
Brand: Dreher
Agency: Human Telex Advertising Agency
Strategic and Creative Director: Hajnal Tamás
Customer Relationship Director: Bayer Ákos
Senior Account Manager: Udvarev-Tóth Rita
Leading text writer: Molnár Andrea
Art Director: Hurton Tamás
Film Production: Picture Base
Directed by Szász Attila
Cinematography: Nagy András