PepsiCo packs protein into Doritos

The launch includes a classic nacho cheese flavor and a sweet and tangy BBQ option.

“We wanted to ensure we were delivering that unmistakable snacking experience, but in a new way with the added benefit of protein,” Jess Spaulding, vice president of marketing at PepsiCo Foods U.S., said in a statement. “As consumer desires shift, we’re showing that Doritos is a brand that can evolve and expand with those desires.”

The launch is part of a broader effort by PepsiCo to better position its brands to meet consumer demand for functional ingredients and healthier formulations. The snacking giant is also cutting prices on some of its traditional snack brands as it struggles with declining volumes.

PepsiCo said 86% of Americans are actively adding protein to their daily diet, while 7 in 10 consumers want salty snacks to have protein. Over half of shoppers prioritize protein in their snacking occasions, the New York-based company added.

America’s protein obsession has led the ingredient to wind up in a variety of foods from Pop-Tarts to Kraft Natural Cheese. The Doritos launch adds to PepsiCo’s other functional-focused innovations, including SmartFood fiber-coated popcorn and SunChips fiber whole grain and black bean snacks.

PepsiCo also announced a partnership with Jack Link’s on Doritos flavored meat sticks and jerky, touting the collaboration as another example of giving consumers their protein without compromising on convenience or flavor.