The freedom of decision making

Shoppers in the 21st century are different: consumers habits have changed, so it is worth rethinking the tools of brand and product communication. How to reach the new type of consumer? Bertalan Bognár, the marketing director of Magyar Posta Zrt.’s business branch answers. – New type of consumers are doubtful and proactive. They gather lots of information about products on the Internet and it is them who decide what to believe and which product to buy. This consciousness creates an opportunity for manufacturers to use channels of communication which offer the freedom of decision making to consumers.- Magyar Posta is working on a solution that makes a real dialogue possible between manufacturers and consumers. This would make the distribution of product samples by manufacturers more targeted and interactive. The system consists of an online application, complex consumer data base management and comprehensive logistics solutions, radically improving the efficiency of sample distribution and related communication.