DM further strengthened its online and offline services

The dm Austria group (Austria, Hungary, Czech Republic, Slovakia, Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Romania, Bulgaria, North Macedonia, Italy) achieved a turnover of 5.851 billion euros in the last financial year (in parallel with the 11.5% increase in turnover, the number of products sold increased by 11.9%). A total of 385 million purchases were made in the twelve countries of the Austria group, which is more than 30 million additional purchases (plus 8.6%) compared to the previous year.

The number of stores in the group increased to 1,971 stores (up 1.2%), thanks to the strategy supporting the development of larger stores that offer a better shopping experience, the size of the sales area expanded by 3.7%, to a total of 764,999 square meters. At the group level, 123 million euros were invested in the modernization of the store network and the development of the store image; the total investment volume, including the logistics and IT infrastructure, amounted to 195 million euros.

According to Trade magazin’s 2024 FMCG Top List, dm Kft. maintained its market leading role among drugstore chains.

Supply partners saw dm as the best in the following competencies: efficient inventory management, joint business planning, fulfillment of commitments, and easy access to their employees. (Based on the opinions of suppliers participating in the Hungary Advantage Report 2024 Voice of the Supplier program – within the framework of which nearly 65 suppliers evaluated 13 retail chains.)

“Our customers greatly appreciate that helpful and competent employees, a unique atmosphere and a relevant product range that fully satisfies their needs await them at dm, while we also actively participate in social issues and provide continuous development opportunities for our employees” – summarized the most important factors of dm’s success by Gertrud Csoknyainé Horváth, dm’s managing director.

dm awaits customers with long-term prices

Instead of short-term promotions, dm has committed itself to long-term prices in Hungary for almost 20 years, the excellent price-value characteristic of drugstores The ratio is based on three pillars: the reliable quality of dm brand products, the active beauty loyalty program (more than 1.3 million members) and the Always Worth It price concept, which ensures consistent, long-term prices.

“As a retailer, we do not want to put our customers under pressure, using short-term promotions to tell them when, what and in what quantity to buy, just to get good prices. Moreover, long-term prices favor a more even development of demand, which helps us and our partners in organizing processes efficiently and conserving resources,” added Gertrud Horváth, Csoknyainé.

dm fully complied with the margin limitation requirements

In the past financial year, significant changes came into effect regarding the pricing of many drugstore products. The regulation on margin restrictions, effective from 19 May 2025, imposed strict conditions on the distribution and pricing of 30 product categories.  The dm business community successfully fulfilled the requirements, the placement of new labels and the mandatory information requirements within the tight deadline. The consumer protection authorities inspected dm stores 248 times between 19 May and 10 October in connection with margin restrictions, and compliance with the requirements was adequate at all affected locations during the period inspected.
At dm, prices will not increase for at least four months in line with the Always Worth It strategy, offering customers long-term predictability.