Dm’s Alverde cosmetic product family is celebrating its 25th birthday

The dm offers the affordable, high-quality natural cosmetics brand, the Alverde to its customers throughout Europe since 1989. The Superbrands Award winner product line has now a palette consists of 400 items. In the portfolio such product categories can also be found as color cosmetics, male cosmetics or sun protection products, all of which guarantee excellent quality.

Experience has shown that the demand for natural cosmetics is growing and compared to the conventional products a significant increase can be observed. These products have achieved sales growth in dm as well. The reason is that consumers are becoming more and more critical towards the component of the products and give preference to environmentally neutral materials, of which the Alverde products are made.