The digital space is the new mailbox

For Hungarian consumers fast, simple and mobile-friendly interfaces are more important than spectacular visual solutions.

This article is available for reading in Trade magazin 2025/11.

István Zsatkulák
country manager
Shopfully

Research conducted by Shopfully and PhD student Tamás Szabó (with 1,035 respondents) reveals that users prefer online promotional flyers: 42% of emphasised that these materials are easily accessible anytime, anywhere, especially from mobile phones.

“Surprisingly, the most active users of digital flyers are people over 60, whose primary considerations are price, quick overview and accuracy of information”,

said István Zsatkulák, country manager of Shopfully.