Success by Dachser

For the second time in succession, the DACHSER magazine has received the FOX AWARD for efficiency in corporate publishing.

This prize has not been conferred just for successful layout and effective reader navigation, but rather the jury is recognizing the magazine’s cost-efficient production and sophisticated distribution system. Every single print copy reaches its reader, whether at the workplace or in their private letter box.

The jury was also impressed by the new look and conceptual design implemented with the first edition of this year. “We have increased the number of pages from 28 to 36,” explains DACHSER magazine editor-in-chief Jörn Erdmann. “The idea behind this was not to include more contents, but to reinforce the storytelling character and optimize the reporting-style visual language.” The focus has also been placed more strongly on the transnationality of the company and the individual middle sections for the German and French core markets have been dropped. What has not changed, however, is the concept of a hybrid customer and staff magazine.

Dr Andreas Froschmayer, manager of the Corporate Development & PR division at Dachser, points out the special distribution concept: “The variable print run of the magazine is specifically planned that way and corresponds to the requested quantity. We systematically determine demand by asking our branch offices and country organizations ahead of each publication. They then distribute the magazines directly and personally to their customers and staff.”

The FOX AWARD was conferred for the first time in 2011 as the first efficiency award in corporate publishing. A jury made up of industry and media experts evaluated corporate media in internal and external communications with respect to their development, coverage, efficiency, contribution to revenue, distribution quality and brand conformity. The overall impression – enjoyment and curiosity when using the media – also influenced the final score. 173 renowned companies and agencies submitted their work this year, which was 82 more than last year.

The DACHSER magazine is produced by BurdaYukom in the Burda Creative Group and published four times a year in German, English and French. Going back 53 years, the magazine traditionally addresses international customers, staff and the general (media) public. This heterogeneous target group results from the especially integrative network concept that has made Dachser a leading global logistics provider.