Sió Prémium brand communicated by Creative Partners

Sió-Eckes Ltd, producer of Sió fruitjuices, has launched a creative tender to communicate the brand Sió Prémium. The winner of the tender is Creative Partners agency.

The brand Sió Prémium covers nectars with a high fruit concentration and hundred-percent juices – brand manager Andrea Varga pointed out. After having valuated the four participating agencies' creative materials, the winner of the tender is Creative Partners. The agency has been a partner of Sió-Eckes Ltd. for years. Creative Partners has tested the material launched in the tender within the compass of a Milward Brown customer-research.