Coca-Cola- WWF alliance to rescue the polar bears

The WWF and Coca-Cola have joined forces to raise awareness of the threats endangering the habitat of polar bears.

Therefore they have launched the Arctic Home campaign, in which Coca-Cola in 2013 and in the next 2 years, will support the work of WWF with an annual 1-1 million euros. Anyone can join to the program at the www.arctichome.hu site.

The Arctic is the habitat of polar bears, but this area is more intensively affected by the climate change. The Arctic is warming much faster than the average and within a few decades as a result sea ice can disappear completely during the summer.