Coca-Cola will not advertise in several Russian TV channels

The Coca-Cola ceases to advertise its products in several television channels that are close to the Kremlin – the N24 German news TV, reported citing the Russian Vedomosztyi newspaper. Three television stations are belonging to the holding company controlled by the Rossiya Bank, the fourth belongs to the Russian Defense Ministry, the latter is broadcasting patriotic programs.

Coca-Cola denied there was any political motive behind its decision to change its TV advertising.

“As a result of the evaluation of Coca-Cola's beverage sales in the second quarter of 2014 in Russia, we have made a decision to change the plan of promotional activities on TV and focus on key federal channels and most efficient channels with regards to our target audience,” a company spokeswoman said by email.

“There is no political motive in this decision,” she said. (Világgazdaság Online)