Coca-Cola focusing on a new market for non-carbonated brands

With the aim to strengthen its non-carbonated health drinks range, Coca-Cola India rolled out its ready-to-drink iced-tea brand Nestea in the Mumbai market.

The newly launched drink will be made national by the coming year.
While its sparkling drinks segment comprised brands such as Coca-Cola, Limca, Fanta, Thums Up and water biz Kinley make up for the major portion of the biz in the country, non-carbonated beverages are hopeful to support the growth next portion.