Natasha Bedingfield sings 'Shake Up Christmas' in six Languages for Coca-Cola Global Campaign
Following a successful 2010 campaign, Coca-Cola has holiday music plans again this year – this time with Natasha Bedingfield. The “Unwritten” singer is the new vocalist for Coca-Cola's 2011 global campaign, featuring the song “Shake Up Christmas” written and produced by Butch Walker. Originally recorded by Train for the 2010 launch, “Shake Up Christmas” was given a multicultural spin by Bedingfield, who sings the single in English, Spanish, French, Ukrainian, Swahili and Tagalog to localize the song across 90 different territories.
The campaign presented a fun challenge for the British-born Bedingfield, who speaks German but says she is conversational at best in most other languages. “The funny thing is it's a lot easier to sing in the language than it is to speak,” Bedingfield tells Billboard.biz. “They were all difficult, but as I sang the song in each language it took on a new personality. I sang it in French and automatically it sounds more sexy, more emotive. I really wanted to get all the accents right so I brought in dialect coaches and spent a lot of time getting it so people could really understand it. I didn't want to be like, [she drawls] 'Parlez-vous Francais?' ”
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