Baba appears in a new segment with the Premium Natura Shower Gel

Celebrating its 100th anniversary, Baba is rejuvenating its portfolio – and its target audience – with new shower baths. The new products are shelved under the name Baba Natura and contain no artificial perfume and coloring.

The three new shower gel refreshes with cucumber extract while the micelle moisturizes and the camomile oil nourishes the skin. The formulas of all three products are dermatologically tested and gentle to the skin, making them the right choice for sensitive skin.

The new Baba Natura Shower Gel has arrived in stores and can be tried by any customer who likes nature.

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The opening film for the Baba Natura campaign was produced by Cabbage Film Factory.