CCC Group strengthens its market presence with a significant acquisition

By: Trademagazin Date: 2025. 02. 25. 10:19

CCC Group strengthens its market presence with a significant acquisition: the company has acquired a 75% stake in Szopex, an operator of premium sports footwear and sportswear brands in Poland, such as SklepBiegacza, WarsawSneakerStore and SKstore. The transaction not only strengthens CCC’s domestic position, but also creates an opportunity for these brands to enter the international market.

Strategic expansion and growth opportunities

Szopex achieved operating revenue of over PLN 215 million in 2024, the majority of which came from online sales. The company offers premium brands, including Nike and Adidas, and has ten offline stores and an efficient webshop network. The transaction provides CCC Group with the opportunity to further strengthen its presence in the premium segment, while Szopex will be able to expand its offering with sports brands licensed by CCC, such as Shaq and Reebok.

CCC Group’s goals and plans

According to Dariusz Miłek, CEO of CCC Group, expansion into the premium segment is of strategic importance:

“This investment will give us access to the top models of our partner brands, while strengthening the presence of our licensed brands across all our sales channels: CCC, HalfPrice, eobuwie, MODIVO and Worldbox.”

CCC aims to adapt this business model to key European markets, especially in capitals where the group is already present.