C&C Group Takes Over Distribution Of Budweiser In Ireland

Dublin-based C&C Group has announced that it is now the exclusive distributor of Budweiser Brewing Group’s complete beer brand portfolio across Ireland.

The companies plan to revitalise the Budweiser brand in Ireland and reconnect with consumers through a combination of marketing investment and in-pub activations.

The partnership will see the launch of a new visual identity for Budweiser as well as a new packaging in a ‘Cadillac’ bottle with a twist-off cap.

ESM