Carrefour pulls manufacturer brands from four stores

Carrefour removes the products of several manufacturer brands from the shelves of four stores in France. As part of the ‘Carrefour 2022’ transformation plan, the experiment tries to find out to what extent customers are willing to choose from the chain’s private label products. Carrefour wants its private label products to realise one third of total sales by 2022. In certain stores 80 percent of shelf space is taken up by private labels.