Carlsberg’s Rice-Sized Beer Bottle Packs A Responsible Punch

Carlsberg aims to promote responsible drinking with this 12-millimetre beer bottle, containing 0.005 centilitres of non-alcoholic beer, ESM Magazine reports.

The bottle, featuring a Carlsberg label and a sealed cap, is as small as a grain of rice and contains just a single drop of beer.

Casper Danielsson, head of communications at Carlsberg Sweden, stated, “To promote responsible drinking, we present our most moderate idea ever. The world’s smallest beer holds only one 20th of a millilitre and is so small that it’s easy to miss, but the message is much bigger: we want to remind people of the importance of drinking responsibly.

“Some might think the bottle doesn’t exist or that the images are AI-generated, but it’s actually the product of craftsmanship, innovation, and a close collaboration between us and several experts,” Danielsson added.

The Miniature Bottle

The bottle was developed by Glaskomponent, a company specialising in glass-blowing for laboratory equipment.

RISE, the Swedish state-owned research and innovation institute, helped fill the bottle using precision capillaries designed for fibre optics.

The beer in the bottle was brewed at Carlsberg’s experimental brewery in Falkenberg, Sweden.

Miniature artist Åsa Strand crafted and applied the cap, label and colouring, the brewer added.

“Crafting and applying the colour, cap and label for a bottle just 12 millimetres tall has been incredibly challenging and great fun. There was no established way of doing this, but with precision, patience and creativity, we managed to make it work,” stated Strand.

A Challenge For Students

The brewer has also challenged university students across Sweden to create an even smaller version of the bottle.

The prize includes SEK 10,000 and a visit to the Carlsberg Research Laboratory in Copenhagen.

“Like Carlsberg, we students usually focus on the big questions, but we know that we can also grow even more from the smaller and trickier challenges, or – as KTH would call them – intractable problems. I’m excited to see how KTH students take on this one,” stated Lydia Boij, president of Tekniska Högskolans Studentkår (the student union at KTH Royal Institute of Technology).