Product placement will be allowed in the British media from February

By: trademagazin Date: 2011. 01. 04. 12:04

The Ofcom, which is the independent supervisory authority of the British media, allows the hints in the programs, that are paid by the producer of the product to the program's creator, from February.

The aim of the regulation is to provide income sources for the shows, however, they are trying to protect the interests of the viewers and the listeners with relatively strict constraints – reports kreativ.hu.

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