From a love for wine to knowing consumers

There is no question about; the international wine sector has gone through the most revolutionary periods its history. The same has happened to the Hungarian wine sector for different reasons. Besides the main international trend having impact on the Hungarian wines too, the Hungarian wine producers have been also involved in the privatization process as well as EU integration. In consequences of all these factors the Hungarian wine sector has changed and developed a lot. Recently the wine states has reached the second phase on them way of developing their business. After buying vineyards and wineries, starting production, bottling labelled wines, working out their brands, now they intend introduce something different. More sophisticated brands, better designed labels, better positioned classified wines etc are. All these may prove the producers are rather market orientated, but many of these actions are done on spontaneous, instinctive basis. There is other remarkable and promising phenomenon. Quite a few wine regions have been putting their efforts together and work out a long term product and marketing strategy. They regulate their more important products with the aim of concentration products in terms of less but more characteristics, and better recognisable wines on the market. Some very attractive logos have been designed for these wine regions. It simply means the marketing action are raised up to wine region level from bran level. The leading wine regions are Villány, Somló, Tokaj, Eger and Izsák district from Kunság win region.