BMW sales in Hungary increased by 24.5 percent in the first quarter

It was emphasized that demand for purely electric models remains stable: 12.4 percent of the vehicles sold by BMW were purely electric in the first quarter.

The statement quotes Zoltán Gombos, Managing Director of BMW Group Hungary, who emphasized that their portfolio is able to serve the needs “across” all powertrains and segments.

He mentioned that the reception of the first Neue Klasse model, the iX3 produced in Debrecen, exceeded all expectations: the factory has already started the second shift in recent weeks in order to satisfy customer needs as soon as possible. Following the market launch in March, more than 50 iX3 models, manufactured in Debrecen and setting the direction of BMW’s future, were handed over to customers, he added.

He indicated that sales are expected to be boosted by further new products arriving during the year, including the recently introduced new BMW i3.

According to previous information from BMW Group Hungary, 7,052 BMWs were sold on the Hungarian new car market last year, which is a 22 percent increase compared to the previous year. This makes BMW the leading player in the premium segment for the third year in a row, where its share increased to 34.1 percent by the end of the year from 29.4 percent in 2024.

In Hungary, the premium segment accounted for 15 percent of the 129,440 passenger cars sold in 2025.

The German BMW Group sold 2.46 million cars and more than 202,500 motorcycles globally in 2025. The company generated a profit of 10.2 billion euros in the 2025 financial year with total revenue of 133.5 billion euros.