The BioTechUSA group of companies has become the official sports nutritional supplement global partner of the legendary Spanish team, FC Barcelona

By: Trademagazin Date: 2024. 09. 02. 11:48

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The BioTechUSA company group has entered into a multi-year collaboration, which is unique in the region and on the market, with FC Barcelona, one of the clubs with the oldest and largest fan base in the world. Within the framework of the long-term partnership, the Hungarian-owned company supplies the men’s and women’s first teams of FC Barcelona with sports nutritional supplement products, from proteins and vitamins to regeneration-supporting products, along with related nutritional knowledge and knowledge transfer. In addition, every year, in cooperation between the two brands – supplemented by the expert opinion of the Catalan sports club’s experts and medical staff – a publicly available case study is also published on one of their products. In addition, the specialists of FC Barcelona will bring the Barcelona methodology to Hungarian elite sports professionals in a series of lectures, supplemented by the specialists of BioTechUSA sports nutritional supplements.

As one of the largest manufacturers and distributors of dietary supplements in Europe, the BioTechUSA group of companies is currently present in more than 100 countries, with 49 webshops, 322 franchise stores and 4,500 B2B partners. They have a strong market presence in, among others, Germany, Italy, France, Slovakia and Poland, but especially in Spain. In light of this, it is a huge plus that they have entered into a multi-year, unique collaboration in the region and on the market with FC Barcelona, one of the clubs with the oldest and largest fan base in the world.

On the occasion of the official announcement of the global partnership, the company is launching an integrated campaign covering the entire month of September, which will be visible in Hungary on building grids, billboards, citylights, the projectors of their stores, social media, PR, corporate communication interfaces and other online interfaces. The group’s activities will continue in October in Slovakia, one of their most important export markets.