BIKE24 streamlined its entire process with SAP S/4HANA Public Cloud

BIKE24, promoting green mobility, offers the rapidly growing community of cycling enthusiasts 77,000 products from 800 manufacturers, all in one place. Founded in 2002, the online retailer specializing in the cycling sector is now present in 9 countries, ships to 80 countries, and has grown into one of Europe’s leading e-commerce platforms, focusing on the premium segment and offering a personalized cycling experience.

In addition to a unique product range, they stand out from their competitors with customer-friendly service, expert advice and lightning-fast delivery, offering the widest possible range of products. That is why automatic stock assessment and smooth processes were important to BIKE24, but this was hindered by its silo-like process environment.

Online store with unique selection and depth

BIKE24 sells everything related to cycling sports, from bicycles to bicycle parts and clothing, including related swimming and triathlons. They manage almost 230,000 unique product codes, a similar number of items usually found in DIY stores.

BIKE24 was a leader in the e-commerce sector. However, its further expansion was hampered by significant limitations. Its existing software infrastructure was outdated and the application environment was not uniform. The operation of business processes was characterized by silos: it had separate software for orders, sales, accounting and other processes, with a unique infrastructure background. This not only resulted in a lack of transparency in operational processes, but also the valuation of stocks was only semi-automatic.