The proven strategies are the drivers of growth on the consumer markets

The traditional strategies ie. the increase of sales, product development and the cost reduction programs can be the tools of profitability in the next two years for the consumer companies – shows the international survey of KPMG and Consumer Goods Forum. Meanwhile, the use of social media and the use of mobile applications or online commerce are lower-rated aspects among corporate executives.

The KPMG and the Consumer Goods Forum interviewed the leaders of consumer companies in 44 countries about their increase strategies and about their relations with customers. 43 percent of the respondents considered the increase of profitability as the most important tools, while 39 percent considered product development, 36 percent mentioned cost reduction programs. At the same time, IT transformations – in contrast to expectations – were only rated as important by 19 percent of the respondents.