At the IFA in Berlin, the Haier group presented a new system of intelligent solutions

At the same time, the Haier group of companies will present a whole range of IoT (Internet of Things) future-defining innovations at the IFA 2024 exhibition in Berlin. Candy, one of the best-known brands of the corporate group, presents its new “ready to live” concept to visitors. In the case of both brands, the focus is on building a network that includes the most advanced devices, which can provide the highest quality and most personalized user experience.

Haier Europe is presenting a series of novelties at IFA, one of the continent’s largest tech exhibitions. Accordingly, the exhibition stand was built according to a new concept. At the heart of Haier’s space is a virtual avatar that proactively interacts with visitors, guiding them and showing how the brand can improve the user’s daily life, tailored to the unique needs of each consumer.

And thanks to the IoT Wall, where an animated graphic comes to life, the entire ecosystem of connected household appliances can be seen. Great emphasis is placed on efficiency, sustainability, product durability, and achieving an outstanding user experience. The central elements of this are the devices, accessories and their additional options, which also affects areas such as the integration of the intelligent solar panel system.