The Agrármarketing Centrum organizes food export development businessmen’s meetings in the Balkans

By: Trademagazin Date: 2024. 09. 30. 11:55

The Hungarian Food Business Program, the food export development branch of the Agrármarketing Centrum, organized a series of events targeting the Balkan Peninsula, consisting of four locations. The primary goal of the businessmen’s meetings, which started on September 11 and ended at the end of last week, is that domestic food manufacturers looking for export markets can present their products to foreign distributors, and concrete business agreements can then be reached from the negotiations. Thanks to the meetings held in Sofia, Belgrade, Skopje and Bucharest in the last three weeks, domestic frozen products, craft beers, healthy sweets, seed oils, soft drinks and syrups can be included in the offer of local food chains in the future.

The capital of Bulgaria, Sofia, hosted the first stop of the series of Balkan events aimed at the development of Hungarian food exports, on September 11-12, 2024. Nine domestic food manufacturers traveled to the business meeting to offer, among other things, seed oils, gluten-free products, biscuits, soft drinks, syrups, as well as rabbit meat and quick-frozen products to the attention of interested distributors. On the market knowledge day preceding the product presentations, foreign economic attaché Nándor Zemniczky, Dr. Rossen Tkatchenko, president of the Hungarian-Bulgarian Chamber of Commerce, and Kristian Karailiev, the logistics manager of Fornetti Bulgaria, gave a presentation on the local trade environment, logistics, and market news. After that, the companies jointly visited the Bulgarian store chain Fantastico, as well as the local units of Kaufland and Billa.

The series of programs continued a few days later in the capital of Serbia, Belgrade, where Hungarian food industry companies presented themselves at the Hungarian-Serbian food industry B2B event organized by the Agrármarketing Centrum and the Embassy of Hungary in Belgrade. József Magyar, Hungary’s ambassador to Belgrade, gave a speech at the opening. Hungarian food products have long been known and liked by Serbian consumers, which is clearly shown by the fact that the Serbian market is the second largest consumer of Hungarian food products among countries outside the European Union. At the event, representatives of fourteen Hungarian food manufacturers presented themselves with a number of innovative products. The palette included, among other things, functional, gluten-free foods, high-quality, healthy sweets, breaded products, and wines. About fifty local buyers took part in the highly successful meeting.