The Summer of Bubbles wine marketing campaign will be presented at the Balatonfüred Wine Weeks

Pál Rókusfalvy, the government commissioner responsible for national wine marketing, emphasized at the opening of the Balatonfüred Wine Weeks – as the main patron of the event – that their campaign targets members of the Y and Z generations, breaking down preconceptions about wine, showing its fresh and innovative face, and drawing attention to cultured wine consumption.

The government commissioner reminded: in the recent period, winemakers and wine consumers were faced with a lot of unfavorable news, on the one hand, the decreasing vineyard areas, the aging of wine lovers, the low export price of Hungarian wine, rising costs and competition.

With the establishment of the Hungarian Wine Marketing Agency and the preparation of the Hungarian Wine Marketing Strategy, a number of breaking points were identified in the field of wine marketing, said Pál Rókusfalvy.