9,000 own brand product at Carrefour Spain

In its 2007 annual report, Carrefour Spain has announced that private labels have become a mainstay, generating 25% of the retailer's sales (food and non-food) during the year.

 According to the report, the retailer's
priority objectives by 2008 are an optimisation of distribution costs
and a return to customer loyalty through the most competitive selling
prices. 2007 saw a revamp of 9,000 own-branded SKUs, including the
launch of 1,600 new SKUs; a process which cost about EUR10 million
and resulted in specialised product lines: "Carrefour" (the
standard brand for everyday consumer goods increased by 600 new SKUs
now accounting for 2,600 SKUs), "Carrefour Calidad Y Origen"
(fresh food, 200 SKUs), "Carrefour Selección"
(premium brand, 275 SKUs) and "No. 1" (economy brand, 300
SKUs). Among the new lines launched by Carrefour are "Carrefour
Platos Preparados" (ready meals, 100 SKUs) and "Carrefour
Productos Específicos" (70 SKUs that are low in salt, no
sugar, etc.). Within "Carrefour Productos Específicos",
Carrefour launched, in the first half of 2008, gluten free foods. The
private label range "Carrefour Kids" is aimed at children
(around 80 references). Carrefour has also launched "Carrefour
Eco Bio" (organic products) and "Carrefour Eco Planet"
(environmentally friendly non-food products). The retailer also
launched international assortments, with 1,500 references.

The Spanish subsidiary closed 2007 with
a net consolidated turnover of EUR9,344.5 million ( 6.1%). Of this
figure, 90% came from the hypermarket business.