800 million personalized HP Indigo labels in the Coca-Cola campaign

Information technology solutions provider Hewlett-Packard (HP) has announced its long-run production of personalised labels on HP Indigo WS6000 series Digital Presses for Coca-Cola's 'Share a Coca-Cola' campaign.

The campaign has been designed to help Coca-Cola engage with its consumers in 32 countries directly. Share a Coca-Cola substitutes the company's logo on bottles of Coca-Cola, Coca-Cola light and Coca-Cola Zero with 150 of the most popular first names, nicknames and terms of endearment in each country.

According to HP, the project combined printing technology with HP Indigo Digital Printing to create 800 million personalised labels for the beverage company.

The video summarizing the project can be found here:

http://h10088.www1.hp.com/cda/gap/display/main/index.jsp?zn=gap&cp=20000-20058-20295-20457%5e377047_4041_100__