75 years of passion, performance and innovation – Shell and Scuderia Ferrari celebrate HP’s iconic partnership worldwide

By: Trademagazin Date: 2025. 06. 24. 12:10

This year, Shell celebrates the 75th anniversary of its legendary partnership with Scuderia Ferrari HP, one of the oldest and most successful partnerships in the world of Formula 1. The milestone was commemorated with a special graphics race car at the Monaco Grand Prix, while in Hungary, exciting promotions, competitions and on-site activities await Ferrari fans and lovers of premium experiences during the summer months.

The long-term partnership was recently renewed and extended for several years. Shell continues to play a key role in the development of the Scuderia Ferrari team’s racing fuels and Shell Helix high-end lubricants used in Formula 1 (F1) races, which support the team’s performance. The partnership now extends beyond the race track: the joint work also contributes to reducing carbon dioxide emissions in the areas of electric vehicle charging, EV fluids and renewable energies.

“75 years – that’s how long we’ve been racing with Shell, with a shared passion, for a common purpose. This exceptional partnership has defined our history since the very first Scuderia Ferrari HP race and has been a solid foundation for our success ever since. The anniversary not only marks our time-tested collaboration and mutual commitment, but also Shell’s pioneering work in fuel and lubricant innovation, all in the spirit of performance, passion and progress,” said Lorenzo Giorgetti, Ferrari’s Chief Revenue Officer. “We share victories, challenges and pushing the boundaries. We have always been and continue to be driven by the pursuit of excellence. Now, as motorsport enters a new, more sustainable era, we look forward to a shared future.”

Formula 1’s new engine regulations come into effect in 2026 – Shell aims to deliver an even more advanced and sustainable Shell V-Power race fuel to Scuderia Ferrari HP and its customer teams.

“For over three quarters of a century, we have shared a passion for innovation, performance and success with Ferrari. We are proud to continue this special partnership in a new era of Formula 1, now with even more sustainable technologies. Formula 1 is never an end in itself: it inspires us to develop even better products and services for our everyday customers,” said David Bunch, Global Vice President, Shell Mobility & Convenience.

* Shell V-Power Advanced Sustainable Race Fuel is a specially developed fuel blend containing sustainable ingredients, in line with FIA regulations. These are derived from certified renewable, non-biological feedstocks such as municipal waste or non-food biomass. Although this racing fuel results in reduced emissions compared to fossil fuels, emissions are generated throughout the life cycle of the components and are released during combustion. Shell V-Power Race fuel, which will be supplied to Scuderia Ferrari HP from 2026, will not be sold commercially at Shell filling stations. For more information, visit www.shell.com/sustainable-race-fuels