62,700 purchases – all previous records broken at ALDI’s Sziget store

In 2016, ALDI first appeared at one of the world’s most famous music events, the Sziget Festival, with a 300 square meter temporary store. In 2025, a 500 square meter festival store awaited the city musicians, who could choose from a range of 250 food and 40 non-food products. Unlike previous years, this year the pop-up store opened at a new location, next to the boathouse, and was open from 12:00 to 20:00 on day zero, and from 7:00 to 2:00 on event days.

In 2025, the ALDI store broke all previous records. During the festival, more than 62,700 receipts were issued at 8 cash registers, meaning that the festival store served the population of a city the size of Kaposvár in 6 days. Moreover, between August 8 and 11, over 10,000 purchase transactions were made each day, which is several times the daily turnover of an average ALDI store. Since many people bought together, the actual number of customers is significantly higher. According to ALDI’s own survey, around 40% of customers were Hungarian and 60% were foreign.

BBQ meat, vegan and vegetarian products purchased in the store were grilled free of charge in the Grill Zone, and this year the chain was equipped with 14 grills instead of 12 last year. During the six days of the festival, ALDI chefs served more than 10,000 hungry festival-goers. Every tenth customer ordered chicken breast or chicken thigh fillets, but the Bernese sausage, Grillburger and salmon fillet were also popular. Thousands of orders were also sold from the meat-free selection, with Vegan Cevapcici, grilled cheeses and tofu being the most popular.

ALDI – with the exception of discounted drinks – offered all products at Sziget at store prices this year, and its 61 colleagues worked approximately 2,700 hours to ensure a budget-friendly and carefree festival experience.