The MVM Dome was filled with 5,500 beauty fans

By: Trademagazin Date: 2025. 05. 26. 11:51

The 4th Rossmann x Krémmánia Beauty Expo, held at the MVM Dome between May 23 and 24, attracted more interest than ever before. The two-day event brought together beauty enthusiasts with more than 70 exhibitors, 5,500 visitors, and the participation of renowned experts, influencers, and brand founders.

A two-day beauty festival with inspiring encounters

For the first time this year, the Beauty Expo welcomed visitors for two full days, who could enter the event in four different time slots. In addition to exclusive stage performances and roundtable discussions, the colorful program was expanded to include interactive workshops, consultations, and experience-based educational activities – making the event not only a place for product discovery, but also a place for inspiration and community building.

As in previous years, the audience was able to meet such renowned names as Lilu (Body+Me) or Nóra Ördög (Nora Beauty), who raised the standard of the event with their own brands and professional presence. Among the programs of the small workshops debuting this year, participants could even do facial yoga with Laura Döbrösi.

Record-value gift packages and exclusive experiences

The gift packages included with the ticket types were hugely popular this year as well: the White, Ruby, Peach and VIP packages guaranteed to contain exclusive beauty products worth 15–50 thousand forints, which sold out in a few days during the pre-sale period. The Beauty Expo canvas bag included with the basic tickets was a practical and stylish accessory to the event, helping participants collect countless samples and gifts.