The Coca-Cola and WWF to expand their global cooperation

By: trademagazin Date: 2013. 07. 22. 12:00

The Coca-Cola Company and the World Wildlife Fund (WWF) today announced the expansion of global cooperation to set ambitious new targets to global environmental protection work together to promote sustainable Coca-Cola system management.

The aim in 2020 will be coordinated with the grand goal of Coca-Cola and social well-being of the public and other commitments, mainly focused on water, energy and packaging on the sustainable management and use of sustainable agricultural raw materials procurement.

The goals:

1. water efficiency by 25%. Coca-Cola through operational improvements, the entire Coca-Cola system to improve production efficiency of water per liter of product .2004 to 2012, the company has improved the efficiency of water use by 21(Finance News http://www.best-news.us/).4%.

2. help to create healthy and resilient freshwater systems. Coca-Cola and WWF will expand their cooperation in environmental protection to the five continents 11 key areas, including the Amazon River, the Kosi river, the Mekong, the Rio Grande / Rio Bravo, the Yangtze River and praise Zambezi Valley, the Great Barrier Reef and the Central American coral reefs, the Amur River – Heilongjiang, the Atlantic Forest and the northern Great Plains, the main catchment areas.

3. would 'drink in your hand,' implied a 25% reduction of carbon dioxide emissions. Coca-Cola will seek to reduce its entire value chain greenhouse gas emissions, reducing its overall manufacturing process, packaging design, typesetting, delivery fleet, refrigeration equipment and procurement of raw materials on the part of the carbon footprint.

4. environmentally responsible procurement PlantBottle ™ packaging materials. Coca-Cola will work with WWF assessment may be used for its PlantBottle ™ packaging plant material environmental and social benefits, which will help the company in 2020, all PET plastic bottles Application of the target 30% of the plant material.

5. in a sustainable manner procurement of agricultural raw materials. Coca-Cola will be the main raw material sourcing sustainable manner, including sugar cane, sugar beet, maize, tea, coffee, palm oil, soybeans, orange pulp and paper fibers and Coca-Cola has also developed a guiding principles for sustainable development of agriculture, together with WWF will implement the principles involved in these materials throughout the Coca-Cola system. Additionally, Coca-Cola in lemon, grape, apple and mango procurement will also be for the purpose of sustainability .

In addition to these jointly developed with WWF objectives, Coca-Cola also reiterated the year 2020 compensation in the water target and improve its packaging recycling targets, including:

6. wastewater compensation rate of 100%. Coca-Cola will be generated during the production of wastewater treatment, return to the environment for aquatic life, and continues through the country with more than 100 community partners to carry out water-saving projects water used in production of finished beverage compensate reuse so far, Coca-Cola's water compensation work has passed the 468 project is expected to be 52% of the product water compensation.

7. bottles and jars developed market recovery rate of 75% and beverage industry Coca-Cola will work with local organizations to establish baseline information, while seeking to improve the development of recycling rates on the market and the company will continue to reduce packaging materials used and Recyclable and renewable energy and material use.

Related news