Procter & Gamble to invest 50 million dollars in Romania

The international company to built a factory processing shampoo and other hair car products in Urlati.

 The P&G factory, the construction
of which started yesterday, will employ 150 people at first and half
of the output will be delivered in the Balkan region.

In Urlati, a 12,000-people town,
unemployment currently stands at 12%, according to the local
authorities, which estimate the investment of Procter & Gamble
will reduce this rate at 1-2%.

The second phase of the project could
start in 2010, with several markets targeted including Ukraine,
Russia and Turkey, Procter & Gamble officials said.

In 2008, several multinationals in the
consumer goods industry, among which Colgate Palmolive, Kraft and
Nestle, decided to close their production centres in Romania and move
their facilities to other Eastern countries. As far as the former two
multinationals are concerned, closing their factories in Brasov also
means ceasing all manufacturing operations in Romania, while Nestle
decided to relocate only the ice-cream factory near Bucharest and
kept the facility in Timisoara.