50 000 kindergarten kids are protected by dm

DM's campaign Children of the Sun aims to protect young children against the harmful sun and to teach them how to defend themselves properly when playing outside in the sun. According to datas; each year 2-3 million people develop dangerous skin cancer, of which nearly 132,000 is melanoma, which is one of the worst of all.

Thanks to the dm customers and the initiative, the company supports 50 000 kindergartens with sun lotion, addressing about 25,000 children to inform them about the importance of sun protection through creative, teaching games.