Asda reformulates to cut out artificial additives, cost €44million

UK supermarket Asda said it is removing artificial colours and flavours from all of its private label food and beverage products.

The decision about  9,000 own label products by Asda, which is
owned by US giant Wal-Mart, comes just a week after details were leaked to the
UK press of a study by researchers at Southampton University for the Food
Standards Agency, which concluded that several artificial additives increase
the risk of hyperactivity and unruly behaviour in young children.