The Coca-Cola Company has 40% interest in Honest Tea
Companies completed an agreement resulting in Coca-Cola holding approximately 40% interest in the fast-growing maker of certified organic beverages, including the best-selling Honest Tea®.
Honest Tea was started in 1998 when
Goldman and his co-founder, Barry Nalebuff, brewed samples of tea in
Goldman’s Bethesda, MD home and brought them to the regional office
of a natural foods chain. Since then, the brand has become the
top-ranked tea brand in the natural foods channel (according to
SPINScan) and has begun to expand into mainstream grocery and
convenience stores.
The
knowledge and access that Coca-Cola North America and its
distribution system can provide comes at a perfect time as Honest Tea
is at an exciting inflection point.
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