The Coca-Cola Company has 40% interest in Honest Tea

Companies completed an agreement resulting in Coca-Cola holding approximately 40% interest in the fast-growing maker of certified organic beverages, including the best-selling Honest Tea®.

 Honest Tea was started in 1998 when
Goldman and his co-founder, Barry Nalebuff, brewed samples of tea in
Goldman’s Bethesda, MD home and brought them to the regional office
of a natural foods chain. Since then, the brand has become the
top-ranked tea brand in the natural foods channel (according to
SPINScan) and has begun to expand into mainstream grocery and
convenience stores.

The
knowledge and access that Coca-Cola North America and its
distribution system can provide comes at a perfect time as Honest Tea
is at an exciting inflection point.