Auchan to launch a 3D virtual webshop soon

France-based hypermarket retailer Auchan is about to launch a 3D virtual shopping mall called Aushopping which has been developed by the company's property subsidiary, Immochan.

The online shopping centre will be launched in the first quarter of 2011 with around 12 stores which are part of the Mulliez family group – Kiabi childrenswear, Boulanger, Banque Accord, Auchan travel etc as well chains which are not part of the group including Cache-Cache, La Poste and Castorama.