Allegro realises EUR 2.6bn sales in 2024

Sales by Polish online marketplace Allegro grew by 7% to reach EUR 2.6bn in 2024.

This article is available for reading in Trade magazin 2025/5.

Gross merchandise volume (GMV) increased by 10% to EUR 15.3bn, but the adjusted EBITDA of EUR 718.8m also showed an 18% improvement. Excluding Amazon and the Russian marketplaces, Allegro and Zalando are the only European online retailers with a double-digit billion GMV.