Lidl GB To Invest £250m In Price Cuts

Since the beginning of this year, Lidl GB has reduced the prices of over 1,000 product ranges. The latest investment complements Lidl Plus, the only loyalty rewards scheme offered by a discounter, ESM Magazine reports.

The app aims to offer a better customer experience, with features and campaigns that go beyond standard promotions.

It gives shoppers the chance to bag bargains on some of their favourite products, with new coupons landing each week, the discounter added.

Loyalty Programme

Lidl also rewards shoppers for their loyalty, offering a free bakery treat when they spend just £10 in a month, to a 10% discount on their next shop when they spend £250.

Moreover, the discounter’s ‘Pick of the Week’ gives customers weekly in-store offers on fruit, vegetables, meat and poultry.

Richard Bourns, chief commercial officer of Lidl GB, stated, “We’re committed to providing our customers with the best value every single day, and our teams work tirelessly throughout the year to deliver this for them.

“We also firmly believe that everyone should have access to healthy, affordable food, which is why we ensure that we’re offering the lowest prices in the market, and it’s why we’re on a mission to bring new Lidl stores to more communities across the country.”

Elsewhere, Lidl has officially opened its new logistics platform in Martorell, Barcelona – its largest logistics investment to date in Spain.

The €140 million facility significantly bolsters Lidl’s operational capacity in north-eastern Spain, supporting its ongoing expansion plan to open more stores and enhance customer proximity.