Over 220: five young festival-goers embark on the Huberture expedition!

By: Trademagazin Date: 2025. 06. 20. 11:47

On June 20, five young, experienced hikers will set off on a unique challenge with the support of Hubertus: the Hubertúra. They will set off from the Zwack Unicum headquarters in Budapest, covering a distance of nearly 230 kilometers, on foot. During the day-long expedition, the boys will face wild camping, the trials of nature and the challenge of pushing the limits of their own fitness, with the goal of reaching a festival near Pécs.

The twenty-year-old hikers – Vencel, Gergő, Csaba, Pedró and László – are already preparing for the challenge in full force, in order to arrive in Orfű from Budapest’s 9th district on time. As a warm-up, they successfully completed the 30 km Gerecse tour at the beginning of June, and they are preparing with regular training to be at their peak both physically and mentally for the challenge of the Hubertúra.

The expedition is not just about reaching the goal, the adventures and challenges of the journey are just as important, as is the participants overcoming the obstacles in front of them and experiencing every moment – and thus, lifelong friendships can be born from Hubertus.

In keeping with Hubertus’s main message, Hubertus is also built on friendship. The brand is committed to supporting active, nature-based activities with friends, which create unforgettable memories and never lose their value – as the brand’s commercials show. Hubertus offers exactly such experiences: it will certainly test the participants, but in return, it can strengthen their friendship even more.

Hubertus believes that the deepest and most lasting friendships are forged through shared experiences, shared challenges and shared moments – especially when all this happens in nature. Huber Tour embodies everything the brand stands for: love of nature, physical and mental challenge, and most importantly, the power of friendship.

Huber Tour adventures will be recorded by participants on their phones, and the footage will be available on the tour’s official Instagram page: https://www.instagram.com/huber_tura/.