Mars sets 2030 target for fully segregated cocoa in products

By: Trademagazin editor Date: 2025. 02. 17. 09:01

It will only use cocoa from farms in the program or certified by approved bodies.

Mars, Incorporated, home to brands such as M&Ms, Skittles and Twix, has announced its goal to establish a fully segregated global cocoa supply chain by 2030, building on its Responsibly Sourced Cocoa Program.

Under the initiative, Mars will only use cocoa sourced from farms participating in the program or meeting the standards of certification bodies such as Fairtrade, Rainforest Alliance, and others approved by Mars.

This segregated supply chain will provide Mars with greater transparency, allowing the company to trace cocoa back to specific farms and better support suppliers and farming communities in promoting human rights and environmental sustainability.

Over the next five years, Mars will work with its cocoa suppliers to invest in infrastructure, processes, and systems that will enable them to source cocoa from approved farms, keep it physically segregated from other sources, and convert it into ingredients for Mars products. These segregated cocoa ingredients will then be delivered to Mars factories for use in the production of chocolates and other finished products.

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