Molson Coors to Bring Australian NA Cocktail Brand to U.S.

With strong growth in the non-alcoholic RTD category, which Molson Coors noted is up nearly 70% in the U.S. over the past year, “Naked Life highlights the unmet desire for drinks that offer the same premium experience as alcohol options,” the company said in a press release.

“Consumers want more than just an alternative,” said Kevin Nitz, vice president of non-alc beverages for Molson Coors. “They want a sophisticated, great-tasting option that aligns with their lifestyle. Naked Life provides a high-quality non-alc cocktail, delivering an experience of the best alc based versions,” he said. “After you taste Naked Life, I dare you to believe it’s not a full-strength cocktail.”

According to the press release, the cocktails are “crafted with distilled botanicals” and “designed to deliver the same experience of traditional cocktails, with less than 10 calories per can and made with natural sweeteners.”

Molson Coors will launch Naked Life in the United States online and in select retail locations starting March 2025. The initial launch will include five Naked Life flavors:

• Mojito: “Lightly sparkling, citrusy lime and fresh mint flavors complement the rich brown sugar and rum notes.”
• Negroni Spritz: “A sweet blend of cherry, lemon and orange extracts combined with the bitters of cinchona and bitter orange.”
• Gin and Tonic: “Distilled botanicals and extracts of lemon, bitter orange and cinchona top noted with juniper berry.”
• Cosmo: “Cranberry paired with lime and top noted with orange liquor notes.”
• Margarita: “A tart, citrusy and salty experience crafted with lime extract, unmistakable tequila notes and salt, subtly top noted with a pot-distilled botanical blend.”

“The consumer market is shifting and is demanding more low and no-alc options, but the availability of truly great-tasting alternatives has been slow to catch up,” Naked Life Founder, David Andrew said.

“This partnership aligns perfectly with both companies’ goals to innovate and meet the evolving needs of today’s consumers, allowing us to rethink the beverage landscape for the future,” said Andrew.

Convenience.org