In 2024, Samsung won 75 iF Design Awards

By: Trademagazin Date: 2024. 03. 04. 11:07

Samsung won a total of 75 awards at the prestigious German and internationally recognized International Forum (iF) Design 2024 design competition. The company received two Gold Awards – the Samsung OLED TV (S95C) and the Galaxy Z Flip5 Maison Margiela edition[i] received the recognition. Samsung televisions, smartphones and other devices won awards in all 9 categories, including Product and User Experience.

In 1953, Die Gute Industrieform e.V. iF Design Award experts evaluate products based on a number of aspects, including uniqueness and efficiency, in nine different categories: Product, Packaging, Communication, Concept, Interior Design, Design, Service Design, User Experience (UX) and User Interface (UI).

“The design of electronic products determines the relationship of the users to the devices. The awards recognize Samsung’s design-related developments

said TM Roh, president and head of Samsung’s corporate design center.

The company’s primary concern is still the appearance of the device, which is adapted to its purpose. In the future, we will offer an even higher experience with a durable and revolutionary design in line with users’ changing lifestyles.”