Total press market revenue in 2020 was HUF 101.569 billion

The press has retained its place within the mediacake, in 2020 the total media market revenue was HUF 101.569 billion.  The print advertising segment remains a serious factor, and despite the crisis caused by the virus, we can say that print is the one people trust the most, and the crisis has further reinforced this trend. In a crisis caused by the coronavirus, people have more time to read and the need for news is greater than ever. Also due to the viral situation, the monetization of online content in the market has been accelerated, thanks to which reader revenues have also appeared in the revenue structure of publishers.