Pick Szeged Zrt. made losses in 2011

The revenue of Pick Szeged Zrt. decreased from the 58.4 billion of 2010 to 58.1 billion HUF last year, while after tax profit decreased from 161 million HUF surplus to 2.78 billion loss – shows the company's balance sheet of last year. In 2009, the company had about 1.5 billion HUF profit.

The Pick Szeged Zrt. mainly produces premium products. The demand for these premium products unfortunately, continues to decrease as the price sensitivity of the consumer are increasing and they are turning towards more and more cheaper, lower quality products. (delmagyar.hu)