DIA To Invest €200m In Meat From Spanish Suppliers In 2024

The initiative is part of DIA’s commitment to boost the local economy and support businesses in rural areas by collaborating with a network of 58 national and regional livestock farmers.

The company seeks to generate local employment and promote entrepreneurship, as well as ensure a steady supply of meat products for consumers at affordable prices.

Last year, DIA purchased 53,000 tonnes of meat from Spanish suppliers worth €180 million.

The presence of meat and associated products increased by 6.4% in Spanish shopping baskets, according to the latest food consumption report published by the Ministry of Agriculture, Fisheries and Food (MAPA).

Currently, DIA offers around 80 products of Spanish origin under its own-brand meat range, Selección de Dia.

The sales of own-brand meat products at DIA, including poultry (chicken and turkey), rabbit, pork, beef and processed meat products, have seen an increase over the years with chicken sales increasing by 8%.

ESM