HELL turns 20: Michele Morrone, an exclusive awards ceremony and a spectacular safe await fans at the anniversary event

HELL’s birthday event will be one of the brand’s biggest domestic activities this year: a spectacular, experience-focused celebration that appeals to both consumers and partners. The anniversary day aims to not only commemorate the brand’s twenty-year history, but also to transform it into a real, personally experiential experience, with special guests, special partnership moments and activities that will make the event memorable for a long time. 

One ​​of the special guests of the event will be Michele Morrone, who will further enhance the status and exclusivity of the anniversary day with his presence. The international star will personally present the HELL Perfect Store Awards at the event, with which the brand recognizes its most outstanding and beautiful partner stores. Partner recognition is an important part of the event, as HELL’s anniversary is not only about the history of the brand, but also about the collaborations that have determined the success of the past twenty years. 

One ​​of the most spectacular and exciting elements of the day will be the HELL safe, which is guaranteed to become one of the biggest attractions of the event. Every participant over the age of 18 has a chance to start the game by presenting a HELL product on site. In return, participants will receive a unique code with which they can try to open the safe. 

The stakes are huge: the lucky winner who manages to open the safe will take home 3 million forints, 1 pallet of HELL, and a complete HELL Fight premium warm-up set. The special activity builds on personal participation, on-site experience and the festive atmosphere that is worthy of such a significant anniversary. 

“The 20th birthday is not only an important milestone for us, but also an opportunity when we want to give something back to the community that built the brand with us. The consumer and the partner are the most important to us, we work for them every day, and we dreamed of this day to be about them, to give them a real experience”

– said Adrienn Popovics, International Communications and Marketing Director of HELL ENERGY Hungary Kft. 

The anniversary event to be held in Millenáris Park on April 24, 2026 will be a worthy celebration of HELL’s first twenty years: a large-scale meeting with the brand, consumers and partners, where the spectacle, the experience, the recognition and the excitement come together into one memorable day.