20 forecasts for 2020

S marketing agency Acosta, which specialises in the FMCG market, published a 20-point retail forecast on 5 December. Predictions include increased demand for pet food, acceleration in the integration of in-store and online shopping, and alternative channels gaining ground.

Colin Stewart
VP, Acosta

Acosta’s vice president Colin Stewart told: In 2020 retailers will be more environmentally conscious. Plant-based foods and ready meals will become more popular. Major brands will remain successful, but the growth of private labels won’t stop either. //